Let’s be honest — crypto is still too hard to use. Before a user can do anything onchain, they have to jump through a series of hoops: download a browser extension, write down their seed phrase, and figure out how to approve a transaction for the first time. And because this happens before users even touch your product, it’s nearly impossible to get them to stay if something goes wrong.

Turnkey’s wallet infrastructure enables teams to embed non-custodial wallets right into their crypto applications. However, millions of crypto users and businesses already have existing wallets. To ensure that users and developers can seamlessly transition to wallets powered by Turnkey, we’ve launched our Import feature, which is now live!

Over the past decade, private credit has emerged as an increasingly important source of financing for businesses, and is expected to reach $3.5 trillion in AUM by year-end 2028. Amidst this private credit boom, the team behind the Goldfinch protocol launched Heron Finance to provide investors easy and affordable access to private credit deals in an automated way.

New chains in crypto are easier to deploy than ever. And with the rise of chains purpose-built for verticals like gaming, NFTs, or DeFi, we are moving towards a world where every application launches its own blockchain, resulting in potentially millions of unique appchains across the crypto ecosystem.

The DeFi user experience today is less than ideal. While crypto has enabled an exciting new set of financial primitives to take hold, safety and usability are often the last thing on developers’ minds, leaving users unfamiliar with crypto feeling uncertain and wary of participating in the onchain economy.

Mural provides a user-friendly experience for businesses to leverage USDC for global payments and invoicing. Learn more about how they integrated Turnkey in this case study!

Turnkey is partnering with Alchemy to make wallets invisible! We’re excited to work with Alchemy on their latest release, Embedded Accounts. Embedded Accounts is the easiest way to onboard users to web3, with invisible authentication and transaction flows made possible by Turnkey.

Stepping into crypto for the first time can be a confusing experience. Seed phrases, browser extensions, confusing terminology… these things are not compatible with a great onboarding experience in general, and even worse they are completely unfamiliar to a new crypto user. Developers building consumer applications on Turnkey have been clear: they want a simpler approach.